Google Ads for contractors
Search ads on the jobs you want, in the towns you want, tracked to calls and booked work.
Google Ads is often the fastest way for a contractor to get more calls, because it shows your business to people who are searching for your service right now. A homeowner typing "roof repair near me" or "concrete driveway contractor" has a job and wants it done. Our job is to put you in front of that person, and to stop paying for everyone else.
Nathan Synoground's team has run $2.8M in Google Ads for home service and contractor businesses across 43 accounts. Nathan has also used these same ads to start and grow his own contractor companies from zero to a million in revenue in 2025 and 2026. We know what a wasted click costs a small company because we have paid for them ourselves.
What actually books jobs
Most contractor accounts we review have the same problems. Broad keywords pull in people looking for jobs, DIY tips or materials. Ads run at night when no one answers the phone. Every service lands on the home page. And the account counts form fills as wins, with no idea which ones became paying work.
We fix those first:
- Search, not display. Your budget goes to people searching for the work, not banner ads on random sites.
- Exact services and towns. "Kitchen remodel" and "bathroom remodel" are separate jobs with separate margins. We split them so you can spend more on the ones you want.
- Negative keywords from day one. Jobs, salaries, how-to, cheap and free searches get blocked before they eat the budget.
- Ads when you answer. If your office closes at five, a missed call at seven is a lost lead. We schedule ads around your hours.
- A page for each service. A homeowner who searched for a patio should land on a page about patios, with your phone number and a short form.
- Tracking to booked jobs. We track calls and forms, and where you can, feed booked jobs back so Google learns what a good lead looks like.
Trades we run ads for
Roofing, remodeling, concrete, painting, landscaping, garage doors and outdoor living all search differently. Roofing has storm spikes and insurance questions. Remodeling has long decisions and high ticket jobs. Concrete and landscaping are seasonal. We build each account around how your customers actually search and buy.
Want the details? Read Google Ads for contractors: what actually books jobs, or see how we think about what contractor marketing costs. For the full picture of how we compare with other agencies, see our answer to who is the best contractor marketing agency.
How we run Google Ads for a contractor
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Review what is there
We look at your account, search terms, tracking and landing pages, and tell you what we would change first.
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Set up tracking
Calls, forms and booked jobs get tracked, so the account learns from real work, not just clicks.
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Build around your services
Campaigns split by service and area, with ads and pages that match what the homeowner searched.
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Trim and grow
We cut searches that waste money and move budget toward the services and towns that book jobs.
Common questions
How fast can Google Ads bring calls?
Search ads can show the day they go live, so calls can start quickly. What takes longer is learning which searches turn into booked jobs, then moving money toward those. We plan for that learning period and tell you what we see as it happens.
Do I need a big budget?
No. You need enough budget to get steady clicks on the jobs that matter most, in the area you want. A smaller budget means a tighter focus: fewer services, fewer towns, and the hours your phone is answered. We tell you what budget fits your goals after the free review.
Should I run Local Services Ads too?
Often, yes. Local Services Ads sit above the regular ads for many home service searches and you pay per lead. They work well alongside search ads. Our guide to Google Local Services Ads for contractors covers how they fit.
Who owns the Google Ads account?
You do. We build in your account or move you into one in your name, and we work in it with access you control.
Do you lock me into a long contract?
We keep terms plain. We will walk you through them before anything starts, with no lock-in on your accounts or data.
Get a free Google Ads review
Nathan's team looks at your ads, website and Google Business Profile, then tells you what we would change first. No cost, no obligation.